Employing a variety of theoretical perspectives, the unit analyses the social, cultural, economic and political features of mass media. These paradigms are approached from a specifically sociological perspective covering various aspects of the media industries, texts, audiences and newer technologies.<br/>Topics include:Is the media just 'big business'?<br/>Can the media influence people's attitudes and behaviour?<br/>Do advertisements work?<br/>Is the news factual?<br/>Why are soap operas so popular?<br/>Has the media enhanced citizenship and democracy?<br/>Will the Internet be a liberating technology? -- Course Website
Instructor: K Lane