This unit provides an introduction to marketing and in particular to the role of integrated marketing communications, marketing promotion and public relations in the marketing mix. The following topics will be covered:What is marketing?<br/>Marketing situation analysis<br/>The role of integrated marketing communications in marketing<br/>Objectives and budgeting of marketing<br/>Developing the integrated marketing communications program<br/>Evaluation of the promotional program. -- Course Website
Instructor: D Quinn-Allan
