On completion of the unit students should be able to identify the various schools of thought that examined media effects from the early 1990s to date such as the Columbia, Frankfurt, Chicago, Toronto and British Cultural Studies research traditions. <br/><br/>Students will then examine the various theorising on media effects such as strong, weak and limited effects models and active and passive audiences, and the effects of various media content including violence, news, political, and persuasive messages such as advertising on specific social groups such as children, minorities, consumers and voters. It will then examine the effects of new media technologies such as computers, video... -- Course Website
Instructor: N Weerakkody
