This unit will focus on the considerations of branding strategies in visual communication design. Branding theories and practices reflect on marketing, positioning, business practices, visual consistencies, stakeholders and design issues. These topic areas will be explored through a redesign program and the designing of a variety of applications to position and strengthen branding strategies. -- Course Website
Instructor: M Bates
Prerequisites: For students who commenced their course from 2011: ACG101 and ACG103