Designed to provide an overview of the current developments and management of global and multi-national marketing communications programs. The focus will be on how those firms plan, develop and implement marketing communication programs to support various sales and marketing initiatives both nationally, regionally and globally. We will investigate the various alternatives and challenges of marketing communications across borders, across cultures and across communication systems. All aspects of marketing communications. -- Course Website
Prerequisites: 314190 (v.1)<br/> Marketing Management 510<br/> <br/> or any previous version
