This unit introduces students to cultural differences across national markets that impact on the communications and advertising environments in different countries. As part of this unit, students are given a relevant case study and are required to conduct a cross cultural indepth interview from which they are expected to extract a creative execution relevant to each of two selected cultures. -- Course Website
Prerequisites: 12632 (v.5)<br/> Advertising Principles 211<br/> <br/> or any previous version