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Curtin University

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Cross Cultural Advertising 300

  • 12990
  • Semester 1
  • 25.0
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This unit introduces students to cultural differences across national markets that impact on the communications and advertising environments in different countries. As part of this unit, students are given a relevant case study and are required to conduct a cross cultural indepth interview from which they are expected to extract a creative execution relevant to each of two selected cultures. -- Course Website

Prerequisites: 12632 (v.5)<br/> Advertising Principles 211<br/> <br/> or any previous version



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