The unit broadens the understanding of the non-technical aspects of the Internet and the World Wide Web. Exploration and development of models of how the new media will impact and change marketing, through identifying web-based opportunities and threats that face existing firms. Furthermore the unit applies marketing strategies and functions to an online context. -- Course Website
Prerequisites: 9764 (v.8)<br/> Consumer Behaviour 201<br/> <br/> or any previous version