Students examine the interface between scientific knowledge, industry, policymakers and the general community. Emphasis is placed on the basic theoretical principles of communication and extension of scientific information to non-scientist audiences. Students examine different strategies that are used to raise awareness, educate, change behaviour, communicate about risks and promote new technologies. They gain an awareness of methodologies of market research and project evaluation. Students develop their understanding and skills in communication, extension, project management, community consultation, science's role in society, ethical issues and the role of information in achieving change. -- Course Website
Instructor: Associate Professor Nancy Longnecker
Prerequisites: (SCOM1101 Introduction to Scientific Practices or SCIE1103 Science, Society and Communication) and SCOM2208 Science Writing and SCOM2205 Science Presentations; for pre-2012 courses: none
