Service organisations in Australia comprise the majority of businesses and are increasing in number. This unit provides students with the skills and competence to understand the special needs associated with the marketing of consumer services such as airlines, telecommunications, hotels, restaurants and entertainment services. In particular, retailers are special types of consumer service providers and even those selling goods must offer a service component. The unit has a strong practical emphasis, hence real case studies are featured in the tutorials and assignments. -- Course Website
Prerequisites: MKTG1204 Consumer Behaviour (or equivalent) and two Level 2 Marketing units; for pre-2012 courses: none
