The first part of the unit examines the role of technology evolution, adoption and diffusion and the interdependency between new technologies and markets that creates value from innovation. This is followed by a range of management tools to facilitate a successful path to market (financial analysis of innovation projects, determining customer needs, managing the new product development process and management of technical professionals). Then the role of intellectual property protection, market entry and collaboration strategies are examined in order to capture value from innovation. All the above elements are combined to formulate a technology strategy for a potential innovation in the... -- Course Website
Prerequisites: MKTG2301 Small Business Management; for pre-2012 courses: none
