This unit enables students to develop their marketing knowledge over a range of modules. The modules cover topics such as the application of marketing theory and cutting edge faculty research topics. Examples of module content could include marketing within second life; current trends in retailing; business network analysis; branding strategies for emerging Chinese consumers; e-marketing strategies; social entrepreneurship and health promotion and its impacts. The academic objectives of the unit are to give students the ability to develop and apply skills and knowledge in developing areas of the marketing discipline. -- Course Website
Prerequisites: any two Level 2 Marketing units
