This unit examines theories, models and analytical frameworks in the field of strategic management. Major themes include the concept of strategy, goals, values and performance, industry analysis, resources and capabilities, organisational structure and management systems, nature and sources of competitive advantage, cost advantage, differentiation advantage, life-cycle model, technology-based industries and management of innovation, competitive advantage in mature industries, vertical integration and the scope of the firm, global strategies and multinational enterprise, diversifications strategies, multi-business strategies, and strategies for the future. Case studies and student projects... -- Course Website
Prerequisites: HRMT2237 Human Resource Management (or equivalent) and any Level 2 Management unit; for pre-2012 courses: none
