This unit introduces students to the entrepreneurial process and to those aspects of management of particular importance to the entrepreneur. The qualities and skills needed to be a successful entrepreneur are examined. Lectures cover creativity, invention and innovation; discovery and evaluation of product opportunities; new venture start-up; feasibility planning; protection and commercialisation of intellectual property; marketing, financial and production strategies; sources of finance; valuations; franchising; and internationalisation of entrepreneurship. Students complete a major group project which provides an opportunity to develop their own new venture. -- Course Website
Prerequisites: any Level 2 Marketing or Management unit; for pre-2012 courses: none
