This unit requires students to develop a case study of a business venture in the Asian region following a four-week course work component that covers the issue of strategy development especially in the Asian region, as well as operational issues related to business development. Students work in teams on this exercise and are mentored by the unit coordinator. Students are then required to defend their business proposition to a panel of experts including relevant external stakeholders. -- Course Website
Prerequisites: ABUS2290 Cultural Foundations of Asian Business or MGMT2341 International Management
