This unit is available at Level 2 or 3. It traces the development of a marketing enterprise through all stages of the marketing process and considers the legal aspects of each stage. It deals with the legal protection of innovative new products and the prohibitions on other traders 'free riding' on the reputation and goodwill of an established business, the legal rights and duties of suppliers, customers and ultimate consumers of goods and services, relationships with competitors, proscribed anti-competitive behaviour and product liability. -- Course Website
Instructor: Associate Professor Peter Sinden
Prerequisites: LAWS2301 Company Law and LAWS2201 Legal Framework of Business; for pre-2012 courses: any two relevant Level 2 units or equivalent
