This course adopts a problem based learning approach to explore the topic of change and innovation as it affects tourism, hospitality and events. Issues of innovation and creativity are explored in a real world context and are applied to specific case studies. Broad trends and change drivers are critically examined and debated. Students are required to analyse and discuss the potential implications of innovation and creativity for the industry and propose appropriate industry responses to these trends. -- Course Website
Instructor: Dr B. Ritchie
