Successful commercialisation of scientific discoveries and new technologies occurs in a unique business environment where scientific and business interests and personalities must productively interact. The subject will develop a critical understanding of the context in which the commercialisation of science occurs, and the opportunities and challenges encountered. Topics covered within the subject will include the nature and types of intellectual property, how it can be protected, valued, managed and strengthened, its use as a commercial tool, exploration of the barriers to commercialisation, what strategies can be used to exploit IP, how to develop a commercial plan and leverage finance... -- Course Website
Prerequisites: None
