Strategic Brand Leadership

• MKTG90021
• Contact Hours: 16 hours (intensive)
  Total Time Commitment: In addition to face-to-face teaching time of 16 hours, students should expect to undertake a minimum of 60 hours research, reading, writing and general study to complete this subject successf
• 6.25

Brands are one of the most valuable assets that an organization has. Drawing on the Melbourne Faculty’s latest research and unique approach to marketing, Students will learn to build, grow and revitalize brands with the goal of improving an organisation’s competitive advantage. Topics include: building brands; launching brands; differentiating brands; positioning brands; leveraging brand equity through brand extensions, including extending brands into new markets; brand portfolio management, including right-sizing the portfolio; and measuring brand equity. -- Course Website

Prerequisites: None