Market Leadership & Strategic Marketing

• MKTG90020
• Contact Hours: 16 hours (intensive)
  Total Time Commitment: In addition to face-to-face teaching time of 16 hours, students should expect to undertake a minimum of 60 hours research, reading, writing and general study to complete this subject successf
• 6.25

This subject deals with strategic marketing management and the carefully thought-out plans required to outperform the competition. Drawing on the Faculty of Business and Economics latest research and unique approach to marketing students will learn to examine and apply strategic marketing decisions. -- Course Website

Prerequisites: None