Research techniques and insights from the cognitive neurosciences are increasingly used in marketing research and practice. This subject examines the brain systems, research tools and insights from the neurosciences relevant to marketing theory and practice. Topics include neuroscience fundamentals; neuroscience technology used in marketing research; functional implications of key brain systems for marketing planning; applications of tools and insights from the cognitive neurosciences for advertising research and development, and ethical considerations associated with use of brain imaging technology for marketing research. -- Course Website
Prerequisites: None
