Internet Marketing

• MKTG30009
• Contact Hours: One 2-hour lecture and a 1-hour tutorial per week
  Total Time Commitment: 3 hours per week plus a minimum of 6 hours per week in self directed study
• 12.50

This subject examines the planning and marketing of products and services on the internet. It analyses the economic, social, and technological opportunities and challenges presented by internet based Marketing. Key issues include: what is different about marketing on the internet, what makes a successful online business model, and how consumers behave online. Other topics include: search engine optimisation, social media sites, startup opportunities, and Internet advertising. -- Course Website

Prerequisites: MKTG10001 Principles of Marketing