Retail Management

• MKTG30006
• Contact Hours: 1 x 2 hour lecture and 1 x 1 hour tutorial per week
  Total Time Commitment: 3 hours per week plus a minimum of 6 hours per week in self directed study
• 12.50

Retail Management examines one of the most important sectors in contemporary industrial nations. The course provides an overview of retailing from a marketing and managerial perspective and examines the development, trends and characteristics of the retail industry from a local and international standpoint. Specific topics include: the retailing world, retail strategy, merchandise management, experiential retailing and multi-channel retailing. -- Course Website

Prerequisites: MKTG10001 Principles of Marketing.