Global Marketing

• MKTG20009
• Contact Hours: One 2-hour lecture and a 1-hour tutorial per week
  Total Time Commitment: 3 hours per week plus a minimum of 6 hours per week in self directed study
• 12.50

This subject provides an introduction to marketing in the international marketplace. Topics covered include the cultural, economic, political and ethical environments within which global marketing occurs; drivers toward globalisation; foreign market assessment, selection and analysis; international product policy; international advertising and promotion; channel management; coordinating global marketing. -- Course Website

Prerequisites: MKTG10001 Principles of Marketing<br/> OR 325-211 Principles of Marketing