Market and Business Research

• MKTG20004
• Contact Hours: One 2-hour lecture and a 1-hour tutorial per week
  Total Time Commitment: 3 hours per week plus a minimum of 6 hours per week in self directed study
• 12.50

This subject develops students' knowledge of fundamental market and business research concepts. It addresses the purpose, procedures and applications of market business research; helps view market and business research from a 'users' and 'doers' perspective; and aims to improve the managerial value of such research for strategic decision making. Specific topics include the formulation of the research problem; research design; data collection instruments; data collection procedures; statistical data analysis tools including multiple regression analysis; and the interpretation and use of research results. -- Course Website

Prerequisites: One of the following: Subject Study Period Commencement: Credit Points: MKTG10001 Principles of Marketing Summer Term, Semester 1, Semester 2 12.50 MGMT20001 Organisational Behaviour Semester 1, Semester 2 12.50