Students are required to undertake research in a topic of their choice, subject to approval by the honours coordinator and under the supervision of a marketing staff member.In conjunction with a supervisor, students select and research a marketing-related topic for two semesters during their honours year.The topic can be drawn from any of the areas of marketing covered by the Department. -- Course Website
Prerequisites: Admission into MC-COMMG, MC-COMMK or BH-COM
