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University of Melbourne

Areas of Study

Strategic Management

  • MGMT30013
  • Contact Hours: One 2-hour lecture and a 1-hour tutorial per week
    Total Time Commitment: 3 hours per week plus a minimum of 6 hours per week in self directed study
  • 12.50
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This subject explores the core management challenge of strategy formulation. This involves identification, assessment and selection of business and corporate strategy options, all with an eye to building and sustaining competitive advantage. Business strategies address the question of ‘how to compete’ in a given industry or market. Corporate strategies consider choices around industries, activities and locations. Students will utilise and critique a range of analytical frameworks, each crucial in developing a ‘whole of business’ strategic vision, beyond functional marketing, operations and finance decisions. -- Course Website

Prerequisites: One of: Subject Study Period Commencement: Credit Points: MGMT20001 Organisational Behaviour Semester 1, Semester 2 12.50 MGMT20006 Managing the Multinational Semester 2 12.50 MGMT20007 Cross-Cultural Management and Teamwork Semester 2 12.50 IBU



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