This subject will give an overview of the tools that businesses use to manage their external environment. The subject addresses three main areas: negotiation skills, marketing and competitivestrategy. Students will use case studies and simulations to practice negotiation skills. Topics in marketing will include an overview of brands, creating a marketing plan and understanding customers. Finally the competitive strategy component of the subject will focus on the topics of gains from trade, how to price and how to understand and change the competitive environment. -- Course Website
Prerequisites: Students must have completed the following subject before enrolling in Business Tools: The Market Environment. Subject Study Period Commencement: Credit Points: BUSA90403 Business Tools: Money People & Processes Semester 2 12.50
