logoClassRank

University of Melbourne

Areas of Study

Managing Markets

  • AGRI90014
  • Contact Hours: This subject is taught off-campus or using blended delivery (on and off campus)
    Total Time Commitment: 112 hours. This subject is run over an 8-week period as opposed to a standard 12 week semester subject. It is recommended that stude
  • 12.50
Average Rating
Difficulty Level

This subject teaches the concepts and skills required to manage the marketing function within any organisation. Students learn to analyze markets, select targets and develop product, price, promotion and distribution strategies for businesses. The subject will include contemporary and comprehensive case studies from both North America and Australia. -- Course Website

Prerequisites: None



Post an anonymous review of this course

Overall experience
Difficulty Level
POST