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Monash University

Areas of Study

Fashion, Image, Advertising 2A

  • TAD2030
  • Not offered in 2013
  • 6 points, SCA Band 1, 0.125 EFTSL
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This unit will examine intersections between visual and popular/consumer culture, both locally and globally, in a range of contemporary forms and venues chosen from fashion, photography and advertising, shopping and malls, entertainment and celebrity culture, product design and promotion, film and television, the music industry, magazines, the internet and digital technology. Specific examples, such as Benetton shock advertising and Mambo and Australian design will be analysed using appropriate theoretical approaches, including semiotics, the gender and race politics of fashion, punk aesthetics and studies of the connections between consumption and desire. -- Course Website

Instructor: TBC

Prerequisites: 6 credit points in Theory of Art and Design, Visual Culture or Cultural Studies



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