The program is designed to expose students to the thinking of some of the world's leading marketers. Students are expected to understand the critical factors associated with marketing in an international arena such as culture, marketing communication, branding, sponsorship, globalisation, research, e-marketing, customer services and retailing. In addition to the standard unit fees payable for this unit, students are required to pay for airfares, transfers and accommodation. -- Course Website
Instructor: Dr Sean Sands
Prerequisites: 30 points from graduate marketing units including MKX9160.
