This unit provides students with an in-depth exposure to contemporary issues in marketing and in particular to the relationship between observed marketing practice and extant marketing theory. Taught in seminar format, the unit requires significant interaction between students and presenters. -- Course Website
Instructor: Dr Dominic Thomas
Prerequisites: Students must have passed one of the following: MBA9006, MKX9550 or MKX9160 before undertaking this unit. Students with an undergraduate major in marketing will require approval from the course director.
