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Monash University

Areas of Study

Marketing innovation planning

  • MKX5123
  • Caulfield First semester 2013 (Evening)
    Caulfield Second semester 2013 (Evening)
  • 6 points, SCA Band 3, 0.125 EFTSL
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This unit is designed to give students the ability to develop entrepreneurial business plans for new products and new ventures. The emphasis is on understanding planning from the perspective of an entrepreneur. Topics covered include: the entrepreneurial process, opportunity screening, team building, the entrepreneurial mind, financing innovation and entrepreneurship, shaping an entrepreneurial strategy, developing and presenting the entrepreneurial business plan. -- Course Website

Instructor: Mr Terry Grant

Prerequisites: MBA9006, MKX5461, MKX9160 or MKX9550



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