This unit is offered to students who have completed eight six point units of which two must be from the field of Marketing. This unit comprises the coursework component of the International Study Program. The program is designed to expose students to the thinking of some of the world's leading marketers. Students are expected to understand the critical factors associated with marketing in an international arena such as culture, marketing communication, branding, sponsorship, globalisation, research, e-marketing, customer services and retailing. Students enrolling in this unit must meet the cost of their own travel. -- Course Website
Instructor: Dr Sean Sands
Prerequisites: Students must have passed 48 points including at least 12 points from the Department of Marketing.
