The unit introduces the omnipresence of sport in Australian society, the interconnectedness of sport and business, particularly marketing, and those factors that differentiate sport marketing from mainstream marketing. The unit will draw on the rapidly expanding body of literature on sport marketing and sponsorship. Students will also be introduced to the most current marketing concepts and their relevance to sport marketing and sponsorship. Students will develop an appreciation of sport sponsorship as a co-marketing alliance. -- Course Website
Instructor: Dr Vaughan Reimers
Prerequisites: MKF1120, MKG1120, MKW1120 or MKC1200 and MKF2111, MKC2110, MKG2402 or MKW2402 or equivalent in undergraduate degree program
