This unit prepares students to work in a business environment where the sustainability of marketing practices is a source of competitive advantage. It examines the 'green' consumer and provides students with a framework to develop a marketing strategy within a world that is increasingly concerned with the environmental impact of business decisions. -- Course Website
Instructor: Ms Itir Binay
Prerequisites: Students must have passed one of the following: MKG1120, MKF1120, MKW1120 or MKC1200 before undertaking this unit.
