This unit will introduce students to the unique features of Not for Profit Marketing. In this very diverse sector, commercially derived marketing concepts have played an important role, but also face some special challenges. The aim is to explore the similarities, differences and challenges for marketing in social and political marketing, government and education marketing, arts and culture marketing using examples from Australia and around the world. -- Course Website
Instructor: Dr Sophie Feng
Prerequisites: Students must have passed one of the following: MKC1200, MKF1120, MKG1120 or MKW1120 before undertaking this unit.
