Communication theory applied to advertising copywriting primarily for television, radio and print media. Theory and practice of television and radio production. Students will be taught to work from well focused briefs to generate creative executions which produce targeted audience response, while working within ethical and legal frameworks. -- Course Website
Instructor: Ms Irene Powell
Prerequisites: Students must have passed one of the following: MKW2211, MKG2460 or MKW2460 before undertaking this unit.
