Media research methods in the world's major advertising regions -- US, Europe, Asia and Australia. The advantages and problems offered by media planning computer programs. Interpersonal and inter-organisational skills in negotiating between media and advertising agencies. -- Course Website
Instructor: Ms Irene Powell
Prerequisites: Students must have passed one of the following: MKW2211, MKG2460 or MKW2460 before undertaking this unit.
