Traditional business disciplines are starting to appreciate the fundamental challenges presented by the application of technology to their knowledge base. In marketing the most visible agent of change has been WWW and online transacting which has already revolutionised a number of sectors of the world economy. This subject takes marketing and traditional views of marketing and exposes them to critical analysis in the light of technological change. It explores how marketers can utilise different ways of understanding, creating, communication and delivering customer value in the marketplace. -- Course Website
Instructor: Mr Manir Zaman
Prerequisites: Students must have passed MKG1120, MKW1120 or MKW1601 before undertaking this unit.
