International marketing

• MKW3444
• Sunway First semester 2013 (Day)
  Peninsula First semester 2013 (Day)
  South Africa First semester 2013 (Day)
  Berwick Second semester 2013 (Day)
  Sunway Second semester 2013 (Day)
• 6 points, SCA Band 3, 0.125 EFTSL

The unit covers environmental factors affecting international marketing, the field of international business, international marketing research and marketing decisions, entry strategies, marketing planning, controlling and strategy for international business. -- Course Website

Instructor: Dr Yunus Ali

Prerequisites: Students must have passed MKG1120 or MKW1120 before undertaking this unit.