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Monash University

Areas of Study

Tourism marketing

  • MKW2600
  • Berwick Second semester 2013 (Day)
  • 6 points, SCA Band 3, 0.125 EFTSL
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An in-depth analysis of the marketing techniques that can be applied to the tourism sector. -- Course Website

Instructor: Ms Maureen Griffiths

Prerequisites: Students must have passed one of the following: MKF1120, MKG1120, MKP1120 or MKW1120 before undertaking this unit.



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