Services marketing

• MKF5630
• Caulfield First semester 2013 (Off-campus)
  Caulfield Second semester 2013 (On-campus block of classes)
• 6 points, SCA Band 3, 0.125 EFTSL

An in-depth analysis of the marketing techniques that apply to service organisations and industries including service design and delivery, customer service, service quality measurement and internal marketing. -- Course Website

Instructor: Dr Dewi Tojib (First semester)

Prerequisites: MKX9160 or MBA9006. Students enrolled in course 3802 have no prerequisites.