An in-depth introduction to the critical thinking and planning required in the initial stages of a thesis or research project. Development of a literature review, research model and research proposal. -- Course Website
Instructor: Associate Professor Yelena Tsarenko
Prerequisites: MKF9120 and either MKX9160, MKX9550 or MBA9006 or an undergraduate major in Marketing. Students with an undergraduate major in Marketing will need to contact the course director for approval before enrolling in the unit.
