This unit, as a final semester unit, integrates the business management knowledge, skills and attitudes students acquired throughout their bachelor study. The unit teaches students all the essential elements of running a business including strategic planning, leadership, teamwork, cause and effect relationships between functional areas (research and development, marketing, production and finance), satisfying customer demands, and competitive analysis in a simulated learning environment. More specifically students will learn to: understand the value of 'focusing' in the strategic implementation process understand how decisions in one part of the business impacts other parts of the... -- Course Website
Instructor: Ms Suzaan Hughes
Prerequisites: MGW3401 and AFW1000
