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Monash University

Areas of Study

Business strategy

  • MGP3684
  • Peninsula Second semester 2013 (Day)
  • 6 points, SCA Band 3, 0.125 EFTSL
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Business environments including markets, critical success factors, and strategies employed to gain a competitive advantage; the nature of strategic management; the analysis and interpretation of business environments; the nature of competition, relative position of firms, individual strategies and their relationship to critical success factors; strengths and weaknesses related to production, logistics, finance, R and D, marketing, administration etc.; the role of structure, controls, rewards, culture and leadership in implementation. -- Course Website

Prerequisites: MGP1010



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