Adopts a very practical approach to introducing multivariate statistical techniques currently popular in analysis of business and marketing survey data. Main topics: review of statistical tools, factor analysis, structural equation modelling, cluster analysis, discriminant analysis, correspondence analysis and multivariate analysis of variance. Use of SPSS software. Case studies and exercises will be drawn from diverse areas of the business world. -- Course Website
Instructor: Dr Neil Diamond
Prerequisites: Students must be enrolled in course codes 4412, 3816 or 3822 or must have passed ETX2121, ETF2100, ETX2111 or MBA9007
