This subject reviews the contemporary microeconomic principles in the context most relevant to business people. Market processes, demand patterns, cost structures, market conditions, pricing policies, and the impact of regulation on business decisions are discussed. Cases and problems from the prescribed text, Australian media, and online resources illustrate how economic concepts can be applied to specific industries. Analytical techniques and quantitative tools link the concepts to measurement and managerial decision-making. -- Course Website
Instructor: Mr Luc Borrowman (Berwick), Dr Gareth Leeves (Malaysia), Dr Joel Eita (South Africa)
Prerequisites: Students must have passed ECG1101 or ECW1101 before undertaking this unit.
