This subject reviews the contemporary microeconomic principles in the context most relevant to business people. Market processes, demand patterns, cost structures, market conditions, pricing policies, and the impact of regulation on business decisions are discussed. Cases and problems from the prescribed text, Australian media, and online resources illustrate how economic concepts can be applied to specific industries. Analytical techniques and quantitative tools link the concepts to measurement and managerial decision-making. -- Course Website
Instructor: Dr Svetlana Maslyuk
Prerequisites: Students must have passed ECW1101 or ECG1101 before undertaking this unit.