This unit adopts the quantitative method in teaching contemporary microeconomic principles in the context most relevant to business people. Market processes, demand patterns and estimation, cost structures and estimation, market conditions and measurement, pricing policies and implementation, and the impact of regulation on business decisions are discussed. Cases and problems illustrate how economic concepts can be applied to specific industries. The unit is designed to assist students in understanding the quantitative application of economic analysis to the problems of formulating rational managerial decisions, corporate and marketing strategies. -- Course Website
Instructor: Associate Professor He-Ling Shi
Prerequisites: ECF1100
