The unit explores consulting as a process by which an individual or firm assists a client to achieve a stated outcome in the complex South African markets of corporate communication and public relations. The unit considers a consultant as someone who has expertise in a specific area or areas and offers unbiased opinions and advice for a fee. The opinion or advice is rendered exclusively in the interests of the client. Activities and practices include the provision of information, assessment, analysis, recommendations and implementation strategies.<br/>The scope of the unit is explicitly practical in its orientation. It addresses the question: How can you turn your knowledge and abilities... -- Course Website
Instructor: Dr Rose-Marie Bezuidenhout
